Many startups make the mistake of focusing solely on the products that they neglect the importance of packaging. But, many of these firms have later realized the value of right packaging to get the product safely delivered to the right customers in the right place and in the right condition. When it comes to planning packaging, it is important to invest time and money in order to render it successful like Netpak did. Apart from being out of the box (mind the pun), you need to consider storage, transportation, environment and its alignment with retail buyers’ needs. Hence, you need to consider these factors when planning retail packaging.
- Focus on the target market
Always keep in mind that in order to be successful in the market, always focus on your right customer and package the product for them. Once you have determined who to focus on, make sure that the packaging fits well with them in every phase of buying journey. It ranges from selecting the product on the shelf, using it, storing it and displaying it at home. The gist is not about the external packaging but the look of the product once it is unwrapped to ascertain if the buying repetition will take place or not.
- Ensure that packaging reflects the product
The ideal package represents the product inside as well as manages to convey its values and market position too. This is known as brand centric in the design business. All you need to do here is imagine where the product stands in the market, the value and purpose of the product and make sure that the packaging reflects all of this.
- Make the package travel friendly
When you consider how the product will be safely delivered to the consumers you need to consider the design of the product as well. The protecting, storing, and distributing elements in the process doesn’t add to the cost but to preserve the value and must be integrated in your workflow in the first place by all means, instead of when the product itself is completed. Usually, it may cost more to replace the damaged goods than to pay for the proper packaging. There will come a point where the cost of product damage will be tantamount to the cost of protective packaging. The businesses, by all means, should focus on this very optimum packaging specification.